Brand design refresh for reggae bar

Zion has become a landmark in the southern part of the island, known for it’s chilled environment and awesome events. For their 6th season we revamped their brand design to better reflect the improved product they are now offering. We created a fresh look inspired by the positive vibes of reggae music and the shanty towns of Jamaica and the brand slogan “Love, Respect, Unity” representing the values of the brand, that was applied to all the event posters, menus, merchandise and signage. 2016.

Photography: Dragana Rankovic